How We Do It- Managment Services

Lutra leverages economies of scale and years of experience to deliver a systematic, proven operational approach.

How can we deliver results where so many fail? In the end, it's all about execution. The details matter, and they matter a lot. Lutra has those details down cold.

Aquatics is what we do, and we do it exceedingly well. We have a vast amount of experience actually managing the day-to-day operations of large, high-use aquatics facilities. We know what it takes, we know what to expect, we know what works and what doesn't, and we have developed fully-integrated systems specifically tailored to aquatics operations.

The following are a few areas where Lutra's expertise can deliver more than any single-facility operator:

Programming. In addition to drawing on 20 years of experience as to what works and what doesn't, we have fully-functioning operational plans for a variety of programming—plans tested and refined by experience. These plans are rolled out immediately, avoiding costly delays, false-starts, and failed programs. From our proprietary Splash Party and Treasure Dive concepts to our fully integrated swim lesson program, we have the complete blueprint to get revenues to maximum potential quickly.

Safety. You can't afford to learn as you go when people's lives are at stake. Lutra has fully developed safety plans, training procedures, and rules to ensure that every new facility is completely safe from the moment it opens.

Liability & Risk Management. Making sure a facility is safe is only the beginning—you also need to carefully manage activities to avoid high-risk endeavors, and to ensure that the facility won't be vulnerable to lawsuits for routine occurrences. Lutra's operating controls will be fully-developed from day one—facility access control, liability waivers, license agreements, insurance coverage, and more.

Water Quality & Cleanliness. Crystal-clear, sparkling water is what sets a facility apart from the crowd. It doesn't happen by accident, as a quick tour of facilities in your area will show. Getting water chemistry right is as much art as science, and it takes experience to get it right. Lutra Aquatics is absolutely committed to the highest quality of water, and we have systems and training in place to ensure that no one, anywhere, has better water. Our 20 years of experience has shown us what needs to be done, how often, and how.

Human Resources. Lutra Aquatics has a full array of human resources systems in place to recruit, train, monitor, and retain quality staff—including the part-time and seasonal staff that is vital to covering peak demand. We're committed to comprehensive operations manuals for every department, thorough training checklists, ongoing training, exit interviews, and more—and we have the systems in place to do all of this cost-effectively.

Software. Over the past three years, Lutra Aquatics has developed a complete suite of software customized to the work of aquatics operations, and available only to our facilities. All facets of our operations are operated using our proprietary, specialized software: receipt management, membership database, access control, new member registration, swim lesson scheduling, point of sale, activity tracking, swim lesson registrations, party registrations, cleaning logs, water chemistry logs, and more. Because it is specialized to the task of operating an aquatics facility, and because all components are integrated together, our software package minimizes human error, reduces training & labor expense, and provides a dramatically enhanced customer experience.